Canvas for Life

The second edition of “Canvas for Life”, a fundraising event in support of Ritinjali’s Cancer Initiative was held at the Luxury Retail Arcade, Oberoi Hotel, Gurgaon on 20 December, 2014. The event showcased 45 artworks from India’s leading contemporary artists like Anjali Ela Menon, Sanjay Bhattacharya, Paresh Maity etc. Some of the artists also attended the event and interacted with the buyers. This year’s event saw attendance of more than 150 buyers who came forward in support of Ritinjali’s initiative to fight cancer and spread awareness about the disease. They not only bought art pieces but also promised to volunteer for other Ritinjali initiatives that benefit the society at large.

Last year, the proceeds from this event were donated to the Women’s Cancer Initiative at the Tata Memorial Hospital, Mumbai to support their cervical cancer initiative for underprivileged women. Through this year’s event, Ritinjali will start a pilot programme in partnership with Artemis and Fortis hospitals to train care-givers, under a team of oncologists for three months, to understand cancer care, its diagnosis and the different treatment routes available to patients.

Once trained, the care-givers will start the process of providing cancer education to patients and their families in Artemis and Fortis as a starting point. Subsequently, these care-givers will take cancer education to schools, corporates, government offices and resident welfare associations. In addition to this initiative, part of the proceeds may also be donated to other cancer NGOs working for the cause, to have an inclusive approach in fighting cancer.